Managing Consumer Services - Factory or Theater? (Hardcover, 2014 ed.)

This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Four core focal points lead the central message of the book: first, theconvergence of back and front offices; second, placing the client as a fundamental input of services production and delivery process, and 'industrializing'thecustomers'roletocombineefficiencyand experience; third, the constitution and role of inputs necessary for the configuration, production and delivery of the service, with the crucial roleof 'operationalizing' thecustomers' experience; and fourth, the adoption of new technologies and the appropriate transfer of manufacturing managerial practices through service industrialization.

This is a special volume of articlesbased on solid research and analysis, including conceptualization of the important issues, as well as recommendations for managers. It presents case histories and managerial practices in some key sectors, such as financial services, health care, tourism/hospitality, entertainment and media, online services and home and personal services

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