As today's business world becomes ever-more global and virtual,
executives and managers are expected to work harmoniously together
with counterparts from a broad array dramatically different
cultures and backgrounds, often without leaving their desks. But
when you throw people together who come from starkly different
backgrounds and cultures-- from Americans who precede anything
negative with three nice comments to French, Dutch, Israelis and
Germans who get straight to the point (your presentation was simply
awful); from Latin Americans and Asians who are steeped in
hierarchy to the Scandinavians who think the best boss is just one
of the crowd-- the result can sometimes be disastrous. Even with
English as a global language, it's easy to fall into cultural traps
that endanger careers and sink deals. In The Culture Map, renowned
expert Erin Meyer offers highly practical and timely perspective on
one of today's most pressing business issues: how do different
cultures influence the way to do business when working globally?
And she explains how to dramatically increase business success by
improving one's ability to understand the cultural drivers of
colleagues, clients, and suppliers from different countries. With
the rapid increase in global call centers, outsourcing, supply
chains, and project teams, cultural diversity touches almost
everyone. Globalization has led to the rapid connection of
internationally based employees from all levels of multinational
companies. The advent of information and communication technology
means that work itself has globalized. Where once you might have
been expected to collaborate with colleagues from one or two
foreign territories, today many people are part of global networks
connected with people scattered around the world. Yet most managers
have little understanding of how local culture impacts global
interaction. Even those who are culturally informed, travel
extensively, and have lived abroad often have few strategies for
dealing with the cross-cultural complexity that affects their
team's day-to-day effectiveness. The Culture Map provides a new way
forward, with vital insights for working effectively and
sensitively with one's counterparts in the new global marketplace.
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