Tourism is a fast-growing and changing industry, which has become a
driver of economic development in both developed and underdeveloped
countries. While the tourism industry's potential for shared value
creation and sustainable development is acknowledged, the concerns
around the environmental and social pressures remain a challenge
for businesses, organizations, and destinations. This is because
sustainable tourism arguably conflicts with the predominant
neoliberal structure of the economy and with the hierarchical,
profit- and consumption-driven societies. The emphasis on
competition, growth, and profitability may undermine economic
viability itself by consuming unreproducible resources and by
undermining the six essential elements-dignity, people, prosperity,
social justice, planet, and partnership-that are conceptually
linked to sustainable development. The crises recurrently
challenging the global travel and tourism environment, including
climate change, bushfires, extreme weather disasters, pandemics,
and the financial crisis, show the weaknesses of neoliberal
approaches and the collective economic dependency of countries on
tourism that is vulnerable, if not completely unsustainable. This
vulnerability asks for understanding that the collective future
depends on developing entirely new approaches and interpretation of
tourism to effectively respond to the human, societal, social, and
climate challenges. This book offers a novel and original
perspective entailing the application of a humanistic management
approach to sustainable tourism, which is centered on the value of
human life, the protection of human dignity and the promotion of
well-being. Multiple theoretical approaches, methods, and practical
cases, on an international scale, shed light on shared value
creation and human dignity as a necessary condition for its
achievement in different contexts. Implicitly and explicitly, they
respond to the current urgency to implement strategies to recover
from the worldwide impact of the pandemic crisis and to provide a
vision of what tourism could and should be when it recovers. It
will be of interest to researchers, academics, professionals, and
postgraduates in the fields of management, sustainability, and
tourism development.
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