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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Consumer Behaviour (Paperback, 2nd edition)
Loot Price: R1,217
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Consumer Behaviour (Paperback, 2nd edition)
Expected to ship within 10 - 15 working days
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The text explores new examples of consumer behaviour using case
studies, advertisements and brands from Australia and the
Asia-Pacific region. The authors recognise the critical links to
areas such as marketing, public policy and ethics, and cover the
importance of online consumer behaviour with content on how social
media and evolving technologies are changing the way marketers
understand consumers. Examine 'Marketing Implications' to learn how
theoretical concepts are used in practice, and challenge yourself
to think about how marketing decisions impact consumers as you
begin to analyse consumer behaviour with cases featuring extensive
Australian and international examples.
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