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Wine Management and Marketing Opportunities for Companies and Challenges for the Industry (Hardcover) Loot Price: R4,190
Discovery Miles 41 900
Wine Management and Marketing Opportunities for Companies and Challenges for the Industry (Hardcover): F Cheriet

Wine Management and Marketing Opportunities for Companies and Challenges for the Industry (Hardcover)

F Cheriet

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Loot Price R4,190 Discovery Miles 41 900 | Repayment Terms: R393 pm x 12*

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This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

General

Imprint: Iste
Country of origin: United Kingdom
Release date: October 2020
First published: 2020
Authors: F Cheriet
Dimensions: 242 x 164 x 23mm (L x W x T)
Format: Hardcover
Pages: 304
ISBN-13: 978-1-78630-528-2
Categories: Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General
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LSN: 1-78630-528-3
Barcode: 9781786305282

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