|
Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
Integrated marketing communication (Paperback, 2nd ed)
Loot Price: R624
Discovery Miles 6 240
You Save: R51
(8%)
|
|
|
Integrated marketing communication (Paperback, 2nd ed)
Expected to ship within 7 - 10 working days
|
Integrated marketing communication (IMC) has come to the fore as a
very important concept in communicating to an organisation's target
audiences. In this title, the notion behind the IMC process is
explained and the following issues are explored: Philosophy and
evolution of the concept, ethics in marketing communication,
co-ordination of the various IMC elements - advertising, media
selection, personal selling, sales promotion, public relations
(including marketing public relations), publicity (including
marketing publicity), sponsorship and new media marketing.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
