Integrated marketing communication (Paperback, 2nd ed)

Integrated marketing communication (IMC) has come to the fore as a very important concept in communicating to an organisation's target audiences. In this title, the notion behind the IMC process is explained and the following issues are explored: Philosophy and evolution of the concept, ethics in marketing communication, co-ordination of the various IMC elements - advertising, media selection, personal selling, sales promotion, public relations (including marketing public relations), publicity (including marketing publicity), sponsorship and new media marketing.

General

Imprint:	New Africa Books
Country of origin:	South Africa
Release date:	December 2005
Authors:	F. du Plessis • N. Bothma • Y. Jordaan • N. Van Heerden
Dimensions:	247 x 171mm (L x W)
Format:	Paperback
Pages:	425
Edition:	2nd ed
ISBN-13:	978-1-86928-568-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-86928-568-9
Barcode:	9781869285685

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