|
Books > Reference & Interdisciplinary > Communication studies
|
Buy Now
The Internet Audience - Constitution and Measurement (Paperback, New)
Loot Price: R809
Discovery Miles 8 090
You Save: R106
(12%)
|
|
|
The Internet Audience - Constitution and Measurement (Paperback, New)
Series: Digital Formations, 35
Expected to ship within 12 - 19 working days
|
Assessments of the audience of traditional mass media have existed
for decades and have been widely studied, but the quantification of
the Internet audience is a recent and barely known phenomenon. An
audience is an essential requirement for the existence of any mass
media: first, there is no medium without an audience, and second,
the audience has become a commodity fundamental to the functioning
of commercial media systems. It is the application of measurement
procedures that allows the audience to play this dual institutional
role. The Internet Audience is the first book to focus on the
transformation of the Internet into a mass communication medium
thanks to the constitution of its audience through measurement.
Starting with a historical analysis of this transformation, it goes
on to analyze in detail the methods used for the measurement of the
Internet audience, their limits and their possibilities. It
concludes with an inquiry into the logic and interests behind the
creation of an online audience measurement industry. The result is
the first comprehensive look at the question of not what the
Internet audience does with the medium, but rather what the medium
does with its audience.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
(5)
(2)
(2)
