Marketing the Arts - Breaking Boundaries (Paperback, 2nd edition)

The book has high potential for course adoption globally in the areas of creative arts marketing, arts management, creative industries, and marketing; Fully updated to include international case studies from throughout the world, including emerging markets, as well as tools for practical application; Offers an alternative or complimentary approach to the existing textbooks which have a more mainstream marketing management perspective; Includes contributions from leading academics in the field of arts marketing

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2022
First published:	2023
Editors:	Finola Kerrigan • Chloe Preece
Dimensions:	234 x 156 x 26mm (L x W x T)
Format:	Paperback
Pages:	301
Edition:	2nd edition
ISBN-13:	978-0-367-89887-8
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Arts & Architecture > Art forms, treatments & subjects > General Books > Business & Economics > Economics > General Books > Arts & Architecture > Performing arts > Theatre, drama > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
LSN:	0-367-89887-X
Barcode:	9780367898878

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