Advances in National Brand and Private Label Marketing - Eighth International Conference, 2021 (Hardcover, 1st ed. 2021)

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	May 2021
First published:	2021
Editors:	Francisco J. Martinez-Lopez • Juan Carlos Gazquez-Abad
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	132
Edition:	1st ed. 2021
ISBN-13:	978-3-03-076934-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	3-03-076934-8
Barcode:	9783030769345

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!