Franco Ferrarotti here offers a provocative look at the future of a
world dominated by mass media--particularly television. He argues
eloquently that the art of story-telling, the traditions of oral
history, the simple pleasures of individual conversation are being
lost, precisely because they embody qualities antithetical to the
technological imperatives of mass society--qualities such as time
to develop a thought, a thirst for details, patience, and a delight
in the unexpected. He asserts that the mental habits prevailing in
an age that places undue value on instantaneous images are
incompatible with extended face-to-face dialogue.
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