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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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Competition's New Clothes - 20 Short Cases on Rivalry Between Firms (Paperback)
Loot Price: R746
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Competition's New Clothes - 20 Short Cases on Rivalry Between Firms (Paperback)
Expected to ship within 12 - 17 working days
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Leveque recounts twenty revealing tales of real-life rivalry
between firms across diverse industries, including wine, skiing,
opera, video games and cruise liners. These entertaining and
insightful narratives are informed by recent advances in economics,
factoring in the many forces driving competition, including
globalization and innovation. Divided into four sections, the book
covers competition and the market; competition and variety;
competition through innovation; and competition and equality. Read
together, these stories also serve as building blocks to address
the issue of whether competition between firms has entered a new
era of increased intensity. This book will appeal to anyone, from
company executives to consumers, who are interested in the
economics of contemporary industry and want to incorporate a grasp
of competition into their everyday decision-making. This book can
also be used as a supplementary text in courses in microeconomics,
business economics and industrial organisation.
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