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Grundlagen der Varianzanalyse - Konzeption - Durchfuhrung - Auswertung (German, Paperback, 2014 ed.) Loot Price: R989
Discovery Miles 9 890
Repayment Terms: R93 pm x 12*
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Grundlagen der Varianzanalyse - Konzeption - Durchfuhrung - Auswertung (German, Paperback, 2014 ed.): Frank Huber, Frederik...

Grundlagen der Varianzanalyse - Konzeption - Durchfuhrung - Auswertung (German, Paperback, 2014 ed.)

Frank Huber, Frederik Meyer, Michael Lenzen

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Loot Price R989 Discovery Miles 9 890 | Repayment Terms: R93 pm x 12*

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Die Autoren vermitteln dem Leser ein solides Basisverstandnis fur experimentelle Marketingforschung. Die Ausfuhrungen versetzen den Leser in die Lage, empirische Studien zu bewerten, nachzuvollziehen und selbst durchfuhren zu koennen. Damit ist vor allem das Ziel verbunden, Neulinge, wie Studierende der Wirtschaftswissenschaften, an die empirische Marketingforschung mit Experimenten heranzufuhren. Anhand eines Beispiels wird das Buch mit einer ausfuhrlichen Beschreibung dieses Verfahrens abgerundet.

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: July 2014
First published: 2014
Authors: Frank Huber • Frederik Meyer • Michael Lenzen
Dimensions: 240 x 168 x 7mm (L x W x T)
Format: Paperback
Pages: 109
Edition: 2014 ed.
ISBN-13: 978-3-658-05665-0
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 3-658-05665-7
Barcode: 9783658056650

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