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Werbeselbstkontrolle - Ein Vergleich der freiwilligen Selbstkontrolle in den USA und Deutschland (German, Paperback, 2011 ed.) Loot Price: R1,332
Discovery Miles 13 320
Repayment Terms: R125 pm x 12*
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Werbeselbstkontrolle - Ein Vergleich der freiwilligen Selbstkontrolle in den USA und Deutschland (German, Paperback, 2011 ed.):...

Werbeselbstkontrolle - Ein Vergleich der freiwilligen Selbstkontrolle in den USA und Deutschland (German, Paperback, 2011 ed.)

Frank Michael Heyd

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Loot Price R1,332 Discovery Miles 13 320 | Repayment Terms: R125 pm x 12*

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Das Buch erschliesst in einem breiten theoretischen Zugriff das Konzept der Werbeselbstkontrolle als ein ethisches Querschnittsthema und bemisst dessen Bedeutsamkeit fur die Ethik. Diese ethische Perspektive unterscheidet die Arbeit von bisherigen, vorwiegend rechtswissenschaftlichen Zugangen zum Thema. Der Vergleich der Werbeselbstkontrollsysteme in den USA und Deutschland beschrankt sich nicht allein auf die Beschreibung der Gemeinsamkeiten und Unterschiede, sondern es werden Grenzen und Potentiale der Werbeselbstkontrollsysteme - im Lichte des jeweiligen politisch-kulturellen Kontextes - aufgezeigt.

General

Imprint: Springer vs
Country of origin: Germany
Release date: October 2010
First published: 2011
Authors: Frank Michael Heyd
Dimensions: 210 x 148 x 13mm (L x W x T)
Format: Paperback
Pages: 246
Edition: 2011 ed.
ISBN-13: 978-3-531-17767-0
Languages: German
Subtitles: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
LSN: 3-531-17767-2
Barcode: 9783531177670

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