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Mediaplanung - Methodische Grundlagen und praktische Anwendungen (German, Hardcover, 6. Aufl. 2013) Loot Price: R2,427
Discovery Miles 24 270
Repayment Terms: R227 pm x 12*
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Mediaplanung - Methodische Grundlagen und praktische Anwendungen (German, Hardcover, 6. Aufl. 2013): Fritz Unger, Wolfgang...

Mediaplanung - Methodische Grundlagen und praktische Anwendungen (German, Hardcover, 6. Aufl. 2013)

Fritz Unger, Wolfgang Fuchs, Burkard Michel

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Loot Price R2,427 Discovery Miles 24 270 | Repayment Terms: R227 pm x 12*

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Mediaplanung ist ein Instrument, um Kommunikationsziele durch geeignete Auswahl der Werbetrager moglichst kostengunstig zu realisieren. Die Autoren zeigen, wie sich Mediaplanung in die Marketingkommunikation integrieren lasst: als Entscheidungsprozess hinsichtlich Mediaselektion und Marktsegmentierung, Zielbestimmung, Kommunikationsinhalte und Budgetierung. Ein betrachtlicher Teil des Buchs ist der Mediaforschung sowie den verschiedenen Mediagattungen gewidmet. Dabei werden aktuelle Entwicklungen und Daten der relevanten Medien berucksichtigt."

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: November 2012
First published: 2013
Authors: Fritz Unger • Wolfgang Fuchs • Burkard Michel
Dimensions: 240 x 168 x 25mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 418
Edition: 6. Aufl. 2013
ISBN-13: 978-3-642-30656-3
Languages: German
Categories: Books > Business & Economics > Economics > Microeconomics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 3-642-30656-X
Barcode: 9783642306563

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