Cases in Consumer Behaviour (Paperback)

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:

• The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary
• The cases reflect the consumer perspective on marketing problems
• Each case presents a practical problem in the consumer area and poses questions for the reader.

An Instructor’s Manual is available from the publisher for lecturers using the casebook.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	April 1999
First published:	July 1999
Authors:	G. Antonides
Dimensions:	235 x 166 x 12mm (L x W x T)
Format:	Paperback
Pages:	180
ISBN-13:	978-0-471-98781-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-471-98781-6
Barcode:	9780471987819

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