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Luxury Brands in Emerging Markets (Paperback, 1st ed. 2014) Loot Price: R3,444
Discovery Miles 34 440
Repayment Terms: R323 pm x 12*
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Luxury Brands in Emerging Markets (Paperback, 1st ed. 2014): G. Atwal, D. Bryson

Luxury Brands in Emerging Markets (Paperback, 1st ed. 2014)

G. Atwal, D. Bryson

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Loot Price R3,444 Discovery Miles 34 440 | Repayment Terms: R323 pm x 12*

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This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: March 2014
First published: 2014
Editors: G. Atwal • D. Bryson
Dimensions: 216 x 140 x 13mm (L x W x T)
Format: Paperback
Pages: 214
Edition: 1st ed. 2014
ISBN-13: 978-1-349-46108-0
Categories: Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-46108-3
Barcode: 9781349461080

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