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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Understanding Consumer Choice (Hardcover, 2005 ed.) Loot Price: R2,883
Discovery Miles 28 830
Repayment Terms: R270 pm x 12*
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Understanding Consumer Choice (Hardcover, 2005 ed.): G. Foxall

Understanding Consumer Choice (Hardcover, 2005 ed.)

G. Foxall

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Loot Price R2,883 Discovery Miles 28 830 | Repayment Terms: R270 pm x 12*

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Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: 2000
First published: 2005
Authors: G. Foxall
Dimensions: 216 x 140 x 19mm (L x W x T)
Format: Hardcover
Pages: 262
Edition: 2005 ed.
ISBN-13: 978-1-4039-1492-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-4039-1492-3
Barcode: 9781403914927

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