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Books > Business & Economics > Business & management > Sales & marketing

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Brand Aesthetics (Hardcover) Loot Price: R2,857
Discovery Miles 28 570
Repayment Terms: R268 pm x 12*
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Brand Aesthetics (Hardcover): G Mazzalovo

Brand Aesthetics (Hardcover)

G Mazzalovo

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Loot Price R2,857 Discovery Miles 28 570 | Repayment Terms: R268 pm x 12*

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Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyze the aesthetic aspects of various brand manifestations.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2012
First published: 2012
Authors: G Mazzalovo
Dimensions: 216 x 140 x 19mm (L x W x T)
Format: Hardcover
Pages: 230
ISBN-13: 978-0-230-33673-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-230-33673-6
Barcode: 9780230336735

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