Strategic Employee Communication - Building a Culture of Engagement (Hardcover, 1st ed. 2019)

Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees' needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	October 2018
First published:	2019
Editors:	Gail S. Thornton • Viviane Regina Mansi • Bruno Carramenha • Thatiana Cappellano
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	321
Edition:	1st ed. 2019
ISBN-13:	978-3-319-97893-2
Languages:	English
Subtitles:	Portuguese
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	3-319-97893-4
Barcode:	9783319978932

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!