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Books > Business & Economics > Business & management > Business communication & presentation
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Strategic Employee Communication - Building a Culture of Engagement (Hardcover, 1st ed. 2019)
Loot Price: R1,610
Discovery Miles 16 100
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Strategic Employee Communication - Building a Culture of Engagement (Hardcover, 1st ed. 2019)
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Employee engagement (or a lack thereof) can often be linked to poor
communication and a detachment from company goals. Companies of all
sizes are looking for ways to boost communication, recognizing its
impact on key business outcomes, such as productivity and
profitability. This book offers fresh insights about opportunities
to improve the quality of employee communications based on
employees' needs. It highlights the importance of simple,
jargon-free communication that focuses on dialogue and content.
High-performing organizations are more likely to think about
communication from the audience perspective, rather than purely
from the management perspective. The case studies offer readers a
firm understanding of ways to implement and measure communication
in daily practice. Effective communication requires planning and
this book, with its focus on the US, Latin America, and emerging
markets, will guide readers in using communication in the alignment
of corporate and employee needs.
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