Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

What Really Counts for Ceos - Connect the Dots Between Marketing & Sales. Regain Control of Your Company's ROI. (Paperback) Loot Price: R392
Discovery Miles 3 920
You Save: R81 (17%)
Add to cart
What Really Counts for Ceos - Connect the Dots Between Marketing & Sales. Regain Control of Your Company's ROI....

What Really Counts for Ceos - Connect the Dots Between Marketing & Sales. Regain Control of Your Company's ROI. (Paperback)

Gal S Borenstein

 (sign in to rate)
List price R473 Loot Price R392 Discovery Miles 3 920 You Save R81 (17%)

Bookmark and Share

Expected to ship within 10 - 15 working days

Donate to Against Period Poverty

What Really Counts for Ceos - Connect the Dots Between Marketing & Sales. Regain Control of Your Company's ROI....
What Really Counts for Ceos - Connect…
R392
Against Period Poverty:
Against Period Poverty
R10
Total price: R402
Discovery Miles: 4 020
Get the bundle!
It s a brave new world for CEOs; from print advertising to Web 2.0 social networks; CEOs of every sized company still have no idea which part of their marketing works, which part doesn t and what they should invest in to enhance their company s long-term success. Gal Borenstein's What Really Counts for CEOs, uncovers the key challenges CEOs face, and gives you the tools needed to treat marketing as a science. You will be asked to think differently, to ask the right questions to your marketing, sales and communication teams that will produce better answers that lead to meaningful metrics resulting in marketing outcomes that can be repeated and adjusted accordingly. In short, you will find out What Really Counts and make it work hard for your money.

General

Imprint: Borenstein Group, Inc.
Country of origin: United States
Release date: October 2008
First published: October 2008
Authors: Gal S Borenstein
Dimensions: 229 x 152 x 7mm (L x W x T)
Format: Paperback - Trade
Pages: 129
ISBN-13: 978-0-615-25595-8
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-615-25595-7
Barcode: 9780615255958

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R229 Discovery Miles 2 290
The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Day Trading Attention - How To Actually Build Brand Sales In The New Social Media World (Paperback): Gary Vaynerchuk
Day Trading Attention - How To Actually…
Gary Vaynerchuk Paperback R400 R320 Discovery Miles 3 200
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R711 R626 Discovery Miles 6 260
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R575 Discovery Miles 5 750
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R573 Discovery Miles 5 730
Book of Ideas, 2 - a journal of creative direction and graphic design - volume 2 (Paperback): Radim Malinic
Book of Ideas, 2 - a journal of creative…
Radim Malinic Paperback R580 Discovery Miles 5 800
It's Not Inside It's On Top - Memorable Moments In South African Advertising (Paperback): Khanya Mtshali
It's Not Inside It's On Top - Memorable…
Khanya Mtshali Paperback R370 R318 Discovery Miles 3 180
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R498 Discovery Miles 4 980
Book of Ideas, 1 - A Journal of Creative Direction and Graphic Design - Volume 1 (Paperback): Radim Malinic
Book of Ideas, 1 - A Journal of Creative…
Radim Malinic Paperback R580 Discovery Miles 5 800
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R692 Discovery Miles 6 920
Key Person of Influence - The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry...
Key Person of Influence - The Five-Step…
Daniel Priestley Paperback  (1)
 R302 R243 Discovery Miles 2 430

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners