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Transitioned Media - A Turning Point into the Digital Realm (Paperback, 2010 ed.)
Loot Price: R2,789
Discovery Miles 27 890
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Transitioned Media - A Turning Point into the Digital Realm (Paperback, 2010 ed.)
Series: The Economics of Information, Communication, and Entertainment
Expected to ship within 10 - 15 working days
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The media industry is in transition. While some changes are readily
apparent, we have not even begun to understand the impact of
others. The result is one of the most fascinating times in the
history of media. As digital technologies accelerate the pace of
change in all facets of our lives, researchers and practitioners
are exploring its impact on traditional media and social
interaction. Transitioned Media brings together leading academics
and media industry executives to identify and analyze the most
transformative trends and issues. Themes include the effect of
digital technologies on consumer behavior, new approaches to
advertising and branding, social networks, the blogosphere and
impact of "citizen" journalism, music and intellectual property
rights, digital cinema, and video games. Underlying the chapters is
an economic perspective, with an emphasis on how new business
models are being developed that take the social dimensions of
digital technologies into account. The result is a unique
perspective on the digital media landscape and the forces that will
shape it in the future.
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