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Neuro-Organizational Culture - A new approach to understanding human behavior and interaction in the workplace (Paperback, Softcover reprint of the original 1st ed. 2016)
Loot Price: R2,529
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Neuro-Organizational Culture - A new approach to understanding human behavior and interaction in the workplace (Paperback, Softcover reprint of the original 1st ed. 2016)
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This book introduces a new concept on organizational culture,
called 'Neuro-Organizational Culture', or 'Neuroculture'; a concept
that is based on the most recent neuroscientific knowledge. The
book describes a new approach to understanding human behavior and
interaction in the workplace, replacing the old concept of
organizational culture by one that takes into account humans'
perceiving, feeling, thinking, and acting. Taking advantage of the
substantial progress that has been made in neuroscientific
research, the book combines experiences gained from organizational
culture in the past 30 years with the latest findings from brain
and emotion research, as well as with important insights from
sociology and psychology. The book explains the three building
blocks of Neuroculture: Reflexivity, Notions, and Emotions.
Neuroculture consistently conceptualizes the culture of groups and
individuals consistently under one roof, which allows for a better
explanation of individual deviations. It provides a structural
framework and an inventory along with proven methods and templates
to analyze, continuously foster and actively change organizational
culture. In addition, it outlines global megatrends in order to
define cultural requisites that promote sustainable success of
organizations in the 21st century.
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