|
Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
Marketing: An Introduction, Global Edition (Paperback, 15th edition)
Loot Price: R2,126
Discovery Miles 21 260
You Save: R298
(12%)
|
|
|
Marketing: An Introduction, Global Edition (Paperback, 15th edition)
Expected to ship within 12 - 19 working days
|
Marketing: An Introduction shows you how creating and capturing
customer value drives effective marketing strategies. The text
reflects major trends and shifting forces that impact marketing in
this digital age of customer value, engagement and relationships.
This in turn gives you a richer understanding of basic marketing
concepts, strategies and practices. The 15th Edition features
updated and deeply developed chapter-opening vignettes, Marketing
at Work highlights, company cases and end-of-chapter exercises.
With these, you'll get ample practice applying marketing concepts
to real-world company scenarios.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
