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The Routledge Companion to the Geography of International Business (Paperback)
Loot Price: R1,327
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The Routledge Companion to the Geography of International Business (Paperback)
Series: Routledge Companions in Business, Management and Marketing
Expected to ship within 12 - 17 working days
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The fields of Economic Geography and International Business share
an interest in the same phenomena, whilst each provides both a
differing perspective and different research methods in attempting
to understand those phenomena. The Routledge Companion to the
Geography of International Business explores the nature and scope
of inter-disciplinary work between Economic Geography and
International Business in explaining the central issues in the
international economy. Contributions written by leading specialists
in each field (including some chapters written by
inter-disciplinary teams) focus on the nature of multinational
firms and their strategies, where they choose to locate their
activities, how they create and manage international networks and
the key relationships between multinationals and the places where
they place their operations. Topics covered include the
internationalisation of service industries, the influence of
location on the competitiveness of firms and the economic dynamism
of regions and where economic activity takes place and how
knowledge, goods and services flow between locations. The book
examines the areas for fruitful inter-disciplinary work between
International Business and Economic Geography and sets out a road
map for future joint research, and is an essential resource for
students and practitioners of International Business and Economic
Development.
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