Books > Reference & Interdisciplinary > Communication studies > Research methods
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Practical Research Methods for Nonprofit and Public Administrators (Paperback, 2nd edition)
Loot Price: R2,818
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Practical Research Methods for Nonprofit and Public Administrators (Paperback, 2nd edition)
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Practical Research Methods for Nonprofit and Public Administrators,
Second Edition, covers basic principles of research design, data
collection, data analysis, reporting and ethical principles of
research. The discussion describes the skills as they would be used
in practice in a not-for-profit or public administration
environment. The book gives pragmatic instructions for designing
research to ensure that results will be accurate and administrators
can have confidence in them. It covers techniques to assure that
researchers are measuring what they intend to measure and in a way
that will be useful and manageable. Sampling methods to find out
about larger populations are discussed as are survey, interview,
and focus group data collection procedures. The book describes how
Geographic Information Systems (GIS) are used to obtain information
on the locations of service needs and providers and to draw maps
showing these. Participatory research methods including community
needs assessments and asset mapping are discussed. The book
includes chapters on statistical analysis, visual displays of data,
reporting of results and evaluation of programs. The use of
computer programs for analyzing data is detailed and illustrated by
examples. The appropriate software for analysis and mapping is
discussed. A chapter updates the ethics and government requirements
for research. Each chapter includes examples and exercises to
enhance learning. The book is intended for administrators in
not-for-profit and public administration organizations, providing
practical skills that can be used in many situations. It is also
intended for use as a text in academic programs in administration
and management.
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