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Religion and Consumer Behaviour - Influence of Religiosity and Culture on Consumption (Hardcover)
Loot Price: R3,832
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Religion and Consumer Behaviour - Influence of Religiosity and Culture on Consumption (Hardcover)
Series: Routledge Studies in Marketing
Expected to ship within 12 - 17 working days
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Religion is an important part of individual lives, playing a major
role in our decision making and puchasing. Understanding the
influence of religion on consumer behaviour is therefore an
essential practice for business. The COVID-19 pandemic has
especially enhanced the influence of consumers' religiosity on
their consumption decisions. This book concentrates on
understanding the relationship of religiosity with various aspects
of consumption and consumer behaviour to improve policy and build
on an under represented topic. In this edited collection, expert
contributors, academicians and researchers discuss the influence of
religion on consumer behaviour in depth including the "dark side"
of religion on consumers' consumption behaviour and religious
cults. The chapters also explore the ethical issues surrounding
consumption and the role of religion on branding and sustainable
practices. With a broad perspective, the book draws on examples of
practices from Christianity, Islam, Hinduism and Buddhism. This
book will be a particularly valuable resource for scholars and
upper level students of marketing, consumer behaviour and consumer
psychology. The interdisciplinary perspectives will also appeal to
those studying sociology and globalization.
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