Spent - Sex, Evolution, and Consumer Behavior (Paperback)

A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture
Illuminating the hidden reasons for why we buy what we do, "Spent" applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.

General

Imprint:	Penguin USA
Country of origin:	United States
Release date:	May 2010
First published:	May 2010
Authors:	Geoffrey Miller
Dimensions:	213 x 140 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	374
ISBN-13:	978-0-14-311723-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-14-311723-8
Barcode:	9780143117230

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