Communications are key to the success of disaster mitigation,
preparedness, response, and recovery. Accurate information
disseminated to the general public, to elected officials and
community leaders, as well as to the media, reduces risk, saves
lives and property, and speeds recovery. "Disaster Communications
in a Changing Media World, Second Edition," provides valuable
information for navigating these priorities in the age of evolving
media. The emergence of new media like the Internet, email, blogs,
text messaging, cell phone photos, and the increasing influence of
first informers are redefining the roles of government and
media.
The tools and rules of communications are evolving, and disaster
communications must also evolve to accommodate these changes and
exploit the opportunities they provide. "Disaster Communications in
a Changing Media World, Second Edition," illuminates the path to
effective disaster communication, including the need for
transparency, increased accessibility, trustworthiness and
reliability, and partnerships with the media.
Includes case studies from recent disasters including Hurricane
Sandy, the 2011 tsunami in Japan, and the Boston Marathon
bombingsDemonstrateshow to use blogs, text messages, and cell phone
cameras, as well as government channels and traditional media, to
communicate during a crisisExamines current social media programs
conducted by FEMA, the American Red Cross, state and local
emergency managers, and the private sectorUpdated information in
each chapter, especially on how social media has emerged as a force
in disaster communications "
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