The Mission: To learn about the dynamic, technical
advancesoccurring in special effect pigments and to know howto
exploit them in specific coatings, plastics, printing inksand
cosmetics applications while satisfying the demandsof the
market.The Audience: Colour designers, product developers
andapplications technologists in the coatings, plastics,
printinginks and cosmetics industries, as well as all marketing
andsales employees of these divisions who are seeking to
instillcoatings and pigment knowledge into their customers.The
Value: Readers acquire a profound knowledge of theproperties,
manufacturing processes and specific applicationareas of special
effect pigments. The latest advancesin colorimetry ensure that
products containing specialeffect pigments are subjected to
state-of-the-art qualityassurance methods.
General
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