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Advertising as Communication (Hardcover) Loot Price: R4,147
Discovery Miles 41 470
Advertising as Communication (Hardcover): Gillian Dyer

Advertising as Communication (Hardcover)

Gillian Dyer

Series: Studies in Culture and Communication

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Loot Price R4,147 Discovery Miles 41 470 | Repayment Terms: R389 pm x 12*

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Studies in Culture and Communication
Release date: November 2015
First published: 1982
Authors: Gillian Dyer
Dimensions: 198 x 129mm (L x W)
Format: Hardcover
Pages: 248
ISBN-13: 978-1-138-13667-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-138-13667-0
Barcode: 9781138136670

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