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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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Integrating Art and Creativity into Business Practice (Hardcover)
Loot Price: R4,870
Discovery Miles 48 700
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Integrating Art and Creativity into Business Practice (Hardcover)
Series: Advances in Business Strategy and Competitive Advantage
Expected to ship within 10 - 15 working days
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Adaptability and sustainability are key factors in the success of
any business in modern society. Developing unique and innovative
processes in organizational environments provides room for new
business opportunities. Integrating Art and Creativity into
Business Practice is a key reference source for the latest
scholarly research on the tools, techniques, and methods pivotal to
the management of arts and creativity-based assets in contemporary
organizations. Highlighting relevant perspectives across a myriad
of topics, such as organizational culture, value creation, and
crowdsourcing, this book is ideally designed for managers,
professionals, academics, practitioners, and graduate students
interested in emerging processes for entrepreneurship and business
performance.
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