Over the past 100 years the European Automotive Industry has been
repeatedly challenged by best practice. First by the United States,
through the development of 'mass production' pioneered by Henry
Ford and more recently by 'lean production techniques' as practised
by the leading Japanese producers, particularly Toyota. It has
consistently risen to these challenges and has shown it can compete
and even outperform its competitors with world-class products.
However, the European - dustry is now faced with growing
competition and growth from new emerging low-cost countries and
needs to re-define its competitive advantage to remain at the
forefront of the sector. Automotive growth is driven by two
factors, new m- kets and new technologies. Global competition is
increasing, with technology and product differentiation becoming
the most important sales factors, but with c- tinued cost pressure.
Within the market the winners will be more profitable and the
losers will disappear. The Automotive Industry makes a significant
contribution to the socio-economic fabric of the European Union.
Manufacturing output represents EURO700 billion and research and
development spending EURO24 billion. European automotive suppliers
number 5000 member companies and represent 5 million employees and
generate EURO500 billion in revenues. These are significant figures
that generate wealth and high value employment within the EU.
European firms must consistently improve their competitive position
to ensure that the industry does not migrate to growing new
markets.
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