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Consumer Behaviour (RLE Consumer Behaviour) - A Practical Guide (Hardcover) Loot Price: R3,366
Discovery Miles 33 660
Repayment Terms: R315 pm x 12*
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Consumer Behaviour (RLE Consumer Behaviour) - A Practical Guide (Hardcover): Gordon R. Foxall

Consumer Behaviour (RLE Consumer Behaviour) - A Practical Guide (Hardcover)

Gordon R. Foxall

Series: Routledge Library Editions: Consumer Behaviour

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Loot Price R3,366 Discovery Miles 33 660 | Repayment Terms: R315 pm x 12*

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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Consumer Behaviour
Release date: November 2014
First published: 1980
Authors: Gordon R. Foxall
Dimensions: 216 x 138 x 15mm (L x W x T)
Format: Hardcover
Pages: 206
ISBN-13: 978-1-138-83236-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-138-83236-7
Barcode: 9781138832367

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