The renaissance of the New York Botanical Garden is told through
dozens of engaging episodes that will inspire readers everywhere,
from those who steward nonprofit organizations to those whose lives
have been enriched by the beauty and educational impact of this
remarkable cultural jewel. An unmissable account of a great success
story -- Robin Lane Fox By the late 1980s, the New York Botanical
Garden was in serious trouble. The staff were poorly paid and
balkanized, endowments were depleted, fundraising was inadequate,
and visitation had dwindled to an embarrassing level. The grounds
were seedy, many of the historic buildings decrepit, and the great
conservatory in need of total rehabilitation. The fundamental
concept of a botanical garden as an educational institution and
museum of plants had been forgotten by all but a few. The once
distinguished place, founded in 1891, was in need of a revival.
Enter Gregory Long, a new CEO brought in from outside the botanical
world with a mandate to rescue it. This is the story of how he did.
Twenty years' experience at four major New York cultural
institutions, including the Metropolitan Museum of Art and New York
Public Library, together with an extraordinary energy and
imagination, equipped Long with a vision for how to turn things
around. He set about recruiting new senior staff, rebuilding the
board, reengaging employees, and fundraising on a vast scale. The
massive billion-dollar program of renewal, modernization, and
expansion he and his staff implemented was realized through four
successive strategic plans, resulting in the restoration of the
historic landscape, creation of new programming, and construction
of many new facilities and gardens. By 2018, NYBG had been
reestablished as one of the city's major cultural institutions and
was recognized as the most important privately funded botanical
garden in the world. The account of this decades-long, painstaking
yet exhilarating process is engagingly told here through dozens of
episodes and many protagonists. As diverse as New York City itself,
this cast of characters includes the biologists Edward O. Wilson
and Thomas Lovejoy, philanthropists Brooke Astor and David
Rockefeller, author Oliver Sacks, Karen Washington and the urban
farmers of Bronx Green-Up, Senator Patrick Moynihan, and performing
artists Sigourney Weaver and Jessye Norman. The efforts of these
and hundreds of others, staff and volunteers, were critical in the
rebuilding of this international institution during what now seems
a golden age in New York City history. The renaissance of the New
York Botanical Garden is a success story that will inspire readers
everywhere, from those who steward their own nonprofit
organizations to those whose lives have been enriched by the beauty
and educational impact of this remarkable place.
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