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Entering Emerging Markets - Motorola's Blueprint for Going Global (Hardcover, 2nd rev. ed. 2006) Loot Price: R1,516
Discovery Miles 15 160
Repayment Terms: R142 pm x 12*
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Entering Emerging Markets - Motorola's Blueprint for Going Global (Hardcover, 2nd rev. ed. 2006): Guenter Schoenborn

Entering Emerging Markets - Motorola's Blueprint for Going Global (Hardcover, 2nd rev. ed. 2006)

Guenter Schoenborn

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Loot Price R1,516 Discovery Miles 15 160 | Repayment Terms: R142 pm x 12*

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This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: March 2006
First published: 2006
Authors: Guenter Schoenborn
Dimensions: 235 x 155 x 12mm (L x W x T)
Format: Hardcover
Pages: 188
Edition: 2nd rev. ed. 2006
ISBN-13: 978-3-540-31745-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 3-540-31745-7
Barcode: 9783540317456

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