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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Entering Emerging Markets - Motorola's Blueprint for Going Global (Paperback, Softcover reprint of hardcover 2nd ed. 2006) Loot Price: R1,597

Discovery Miles 15 970

Repayment Terms: R150 pm x 12*

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Entering Emerging Markets - Motorola's Blueprint for Going Global (Paperback, Softcover reprint of hardcover 2nd ed....

Entering Emerging Markets - Motorola's Blueprint for Going Global (Paperback, Softcover reprint of hardcover 2nd ed. 2006)

Guenter Schoenborn

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Loot Price R1,597 Discovery Miles 15 970 | Repayment Terms: R150 pm x 12*

Expected to ship within 10 - 15 working days

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This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Release date:	October 2010
First published:	2006
Authors:	Guenter Schoenborn
Dimensions:	235 x 155 x 11mm (L x W x T)
Format:	Paperback
Pages:	188
Edition:	Softcover reprint of hardcover 2nd ed. 2006
ISBN-13:	978-3-642-06858-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	3-642-06858-8
Barcode:	9783642068584