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Social Media and Election Campaigns - Key Tendencies and Ways Forward (Hardcover)
Loot Price: R4,164
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Social Media and Election Campaigns - Key Tendencies and Ways Forward (Hardcover)
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This book aims to further the research in the fields of social
media and political communication by moving beyond the hype and
avoiding the most eye-catching and spectacular cases. It looks at
stable democracies without current political turmoil, small
countries as well as large continents, and minor political parties
as well as major ones. Investigating emerging practices in the
United States, Europe, and Australia, both on national and local
levels, enables us to grasp contemporary tendencies across
different regions and countries. The book provides empirical
insights into the diverse uses of different social media for
political communication in different societies. Contributors look
at the ways in which novel arenas connect with other channels for
political communication, and how politicians as well as citizens in
general use social media services. Presenting state-of-the-art
methodological approaches, drawing on a combination of qualitative
and quantitative analyses, the book brings together an
interdisciplinary group of researchers in order to address emerging
practices of the mediation of politics, campaign communication, and
issues of citizenship and democracy as expressed on social media
platforms. This book was originally published as a special issue of
Information, Communication & Society.
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