Experience clearly indicates that it is not so much their
respective strategies that differentiate organisations from each
other, but rather their ability to implement their strategies and
to align the workplace thinking and behaviour of individual
employees to the strategic intent and direction of the
organisation. In this context, the nature and substance of
communicating between leaders and followers on all levels of the
organisation play a crucial role. The bottom line is this:
successful organisations are characterised by excellent strategic
leadership communication. The key role in this process is played by
The Communicating Leader. This title explores and substantiates the
role of the communicating leader, and provides practical guidelines
to all organisational leaders on how to unlock the secret to
strategic alignment.
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