The communicating leader - The key to strategic alignment (Paperback, 2nd ed)

Experience clearly indicates that it is not so much their respective strategies that differentiate organisations from each other, but rather their ability to implement their strategies and to align the workplace thinking and behaviour of individual employees to the strategic intent and direction of the organisation. In this context, the nature and substance of communicating between leaders and followers on all levels of the organisation play a crucial role. The bottom line is this: successful organisations are characterised by excellent strategic leadership communication. The key role in this process is played by The Communicating Leader. This title explores and substantiates the role of the communicating leader, and provides practical guidelines to all organisational leaders on how to unlock the secret to strategic alignment.

General

Imprint:	Van Schaik Publishers
Country of origin:	South Africa
Release date:	2002
Authors:	Gustav Puth
Dimensions:	245 x 168 x 12mm (L x W x T)
Format:	Paperback
Pages:	219
Edition:	2nd ed
ISBN-13:	978-0-627-02524-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	0-627-02524-2
Barcode:	9780627025242

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