Communicating Genetics - Visualizations and Representations (Paperback, Softcover reprint of the original 1st ed. 2017)

This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	May 2018
First published:	2017
Authors:	Han Yu
Dimensions:	210 x 148 x 15mm (L x W x T)
Format:	Paperback
Pages:	271
Edition:	Softcover reprint of the original 1st ed. 2017
ISBN-13:	978-1-349-95460-5
Categories:	Books > Medicine > Pre-clinical medicine: basic sciences > Medical genetics Books > Science & Mathematics > Science: general issues > General Books > Science & Mathematics > Biology, life sciences > General Books > Social sciences > Sociology, social studies > Social institutions > General Promotions
LSN:	1-349-95460-8
Barcode:	9781349954605

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