Mediale Kommunikation (German, Hardcover)

The volume offers a systematic introduction to the theory of and research into media communication. The concept suggests itself as a reflection of the way in which personal communication and mass communication are converging as a result of digitalization. After a brief outline of media history, various media concepts are taken up to show the immense scope and disparity already displayed by approaches to research on media communication and likely to increase in future. From a functional vantage the achievements and risks of media communication are discussed in terms of their impact on modern societies. The chapter on 'Effects' reviews traditional research approaches alongside more complex and appropriate varieties and inquires after new research perspectives.

General

Imprint:	De Gruyter
Country of origin:	Germany
Series:	Grundlagen Der Medienkommunikation, 9
Release date:	October 2000
First published:	2000
Authors:	Hans-Dieter Kubler
Dimensions:	234 x 156 x 8mm (L x W x T)
Format:	Hardcover - Unsewn / adhesive bound
Pages:	112
ISBN-13:	978-3-484-37109-5
Languages:	German
Categories:	Books > Language & Literature > Language & linguistics > General Books > Language & Literature > Language teaching & learning (other than ELT) > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Promotions
LSN:	3-484-37109-9
Barcode:	9783484371095

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