Handbook of Research on Consumerism in Business and Marketing - Concepts and Practices (Hardcover)

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyse and influence purchasing behaviour. As a comprehensive reference source on topics pertaining to consumer management, identity, and behaviour, this publication is intended for use by marketing professionals, business managers, students, and academicians.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Release date:	March 2014
First published:	April 2014
Editors:	Hans-Ruediger Kaufmann • Mohammad Fateh Ali Khan Panni
Dimensions:	229 x 152 x 37mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	608
ISBN-13:	978-1-4666-5880-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-4666-5880-0
Barcode:	9781466658806

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