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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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Navigating Your Way to Startup Success (Paperback)
Loot Price: R852
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Navigating Your Way to Startup Success (Paperback)
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Startups, like sailing vessels, do not travel in straight lines.
The wind and the waves of the real world move the ship, and your
startup, in unpredictable ways. This book is designed to give you
an analytical set of tools to help you navigate your startup or
corporate innovation through the murky waters of real life. Every
business has failures. No business succeeds without some change of
plan. Navigating Your Way to Startup Success will show you how to
create a startup designed to test its assumptions so those that are
not worthy fail-often and fast. This book builds on modern startup
management techniques like Agile and Lean to bring an analytical
and quantitative framework to the most common startup failures.
Navigating through those failures means finding your way to startup
success. Harlan T Beverly, PhD holds a BS in Electrical and
Computer Engineering, an MBA from UT Austin, and a PhD in Business
from Oklahoma State University. Harlan teaches entrepreneurship at
the University of Texas at Austin. He is also Assistant Director of
the Jon Brumley Texas Venture Labs at UT Austin, the world's first
university business accelerator. Harlan has successfully launched
five hardware and 15 software products including the Killer NIC,
2007 Network Product of the Year (CPU Magazine). He has raised over
$30 million in venture financing in the challenging intersection of
entertainment and technology.
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