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The Story of Bass - The Rise and Demise of a Brewing Great (Paperback)
Loot Price: R445
Discovery Miles 4 450
You Save: R46
(9%)
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The Story of Bass - The Rise and Demise of a Brewing Great (Paperback)
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List price R491
Loot Price R445
Discovery Miles 4 450
You Save R46 (9%)
Expected to ship within 9 - 15 working days
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This book tells the story of Bass, which during the mid-1800s grew
from a small provincial brewery into the world's largest ale
brewer. Spanning 230 years, the story is set against a backdrop of
changing social attitudes, economic conditions and government
regulations, and relates how all these various factors affected the
brewing industry. The book also tells the story of those brewing
companies, ranging from Scotland, the north of England and
Midlands, to London, which during the 1960s merged to form what
became Bass Charrington - at that time the UK's largest brewing
company. Key to the story are the individuals and personalities who
played their part in the formation of what was the dominant player
in the UK brewing industry during the latter half of the twentieth
century. Packed with rare and previously unpublished images, and
authored by the chairman of the National Brewery Heritage Trust,
this is an essential read for anybody interested in the history of
beer and brewing.
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