|
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
|
Buy Now
Heroes and Ballyhoo (Hardcover)
Loot Price: R721
Discovery Miles 7 210
You Save: R96
(12%)
|
|
|
Heroes and Ballyhoo (Hardcover)
Expected to ship within 18 - 22 working days
|
A handful of star athletes, along with their promoters and
journalists, created America's sports entertainment industry during
the 1920s, the Golden Age of American sports. The period had an
extraordinary impact, profoundly changing individual sports,
establishing the secular religion of sports and sports heroes, and
helping bond disparate social and regional sectors of the country.
It's when sports became a cornerstone of modern American life.
Heroes and Ballyhoo profiles the ten most prominent Golden Age
heroes and describes their effect on sports and society. Babe Ruth
saved baseball after the Black Sox Scandal. Boxer Jack Dempsey made
the ""sweet science"" a respectable sport. Red Grange
single-handedly set professional football on a path to eventual
success. Knute Rockne helped transform college football from a game
to a colossal enterprise. Bobby Jones changed golf into a spectator
sport, and Walter Hagen sparked the first national interest in
professional golf. Bill Tilden put tennis on the front of the
sports section. Tennis player Helen Wills Moody joined swimmer
Gertrude Ederle in empowering women athletes. Johnny Weissmuller
astonished international swimming before becoming Tarzan. The book
also explores the ballyhoo artists - sportswriters, promoters, and
press agents - who hyped the stars to a receptive public.
Simultaneously, the spectators established themselves as the focus
of popular sports. The personalities and events of the 1920s thus
created today's entertainment conglomerate of heroes, promoters and
advertisers, fans, arenas - and money. Sports as a profit center
started with the Golden Age's heroes and PR artists, and the
public's obsessive interest in sports helped shape America's
emerging mass society. Heroes and Ballyhoo tells the story of what
was both a symptom and a cause of modern America.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
