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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Political Campaigning in Referendums - Framing the Referendum Issue (Hardcover, New)
Loot Price: R5,574
Discovery Miles 55 740
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Political Campaigning in Referendums - Framing the Referendum Issue (Hardcover, New)
Expected to ship within 10 - 15 working days
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This book reviews the research on campaigns and elections and
investigates the effects of campaigning in referendums, drawing on
panel survey data, media content data, focus groups, and interviews
with journalists and campaign managers. The authors argue that the
media coverage not only influences public perceptions of the
campaign, the referendum issue and the party leaders, but that, in
a close race, it also shapes the voting and the political future of
the incumbent party.
The first study to investigate the dynamics and effects of a
referendum campaign on politicians, media and citizens, this
innovative volume will be of interest to students and researchers
of political communication.
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