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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Political Campaigning in Referendums - Framing the Referendum Issue (Hardcover, New) Loot Price: R5,871

Discovery Miles 58 710

Repayment Terms: R550 pm x 12*

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Political Campaigning in Referendums - Framing the Referendum Issue (Hardcover, New): Holli A Semetko, Claes H. de Vreese

Political Campaigning in Referendums - Framing the Referendum Issue (Hardcover, New)

Holli A Semetko, Claes H. de Vreese

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Loot Price R5,871 Discovery Miles 58 710 | Repayment Terms: R550 pm x 12*

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This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party.
The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2004
First published:	2004
Authors:	Holli A Semetko • Claes H. de Vreese
Dimensions:	234 x 156 x 19mm (L x W x T)
Format:	Hardcover
Pages:	240
Edition:	New
ISBN-13:	978-0-415-34941-3
Categories:	Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN:	0-415-34941-9
Barcode:	9780415349413