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Report on China's Cruise Industry (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R3,964
Discovery Miles 39 640
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Report on China's Cruise Industry (Paperback, Softcover reprint of the original 1st ed. 2018)
Expected to ship within 10 - 15 working days
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The book contains 12 contributions that explain the current state
of China's cruise industry and future development. Dating from the
1960s and with the rapid development of over 50 years, the modern
cruise industry has developed into one of the fastest growing
industries with the most remarkable economic benefits in the global
tourism and hospitality industry, known as a "golden industry on
the golden waterway". In recent years, with the gradual saturation
of international cruise market and the eastward-moving trend of the
center of cruise market, China has become a strategic emerging
market with which international cruise lines have been competing. A
number of international cruise lines, including Costa Crociere,
Royal Caribbean Cruises, Princess Cruises, MSC Cruises, Star
Cruises, Norwegian Cruise Line and Dream Cruises, have entered the
cruise market in Mainland China.
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