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Commercial Diplomacy in International Entrepreneurship (Hardcover)
Loot Price: R4,349
Discovery Miles 43 490
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Commercial Diplomacy in International Entrepreneurship (Hardcover)
Series: Advanced Series in Management
Expected to ship within 12 - 17 working days
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International Business is vital to nations, to their economies. It
brings wealth, it creates jobs, it opens views, it changes
mindsets, and it creates economic and social stability.
International Relations is important to nations too. It establishes
relationships between nations, it exchanges political views between
nations, it creates stability. International Business and
International Relations are intertwined empirically as politicians
need to boost economies through supporting entrepreneurship,
international entrepreneurs need politicians and government
representatives to get access to foreign markets, to deal with
legal issues across borders. Commercial diplomacy is at the heart
of the intersection between International Business and
International Relations. Narrowly conceived, commercial diplomacy
is the work of state officials in diplomatic service who carry out
activities that support International Business. This book changes
the conversation by studying the International Business -
government relationship at the meso (organisational) and micro
(individual) level, rather than focusing on the macro (national)
level. This book aims to advance studies of commercial diplomacy by
combing insights from two fields of study that to date have hardly
spoken to each other. It brings insights from International
Relations (and in particular the sub-field diplomatic studies)
about the theory and practice of commercial diplomacy and it brings
insights from business studies about the theory and practice of
International Business. Combining the two, the book defines the
field by being more holistic, it brings together in one place a
thorough review of existing analysis of the subject from both
fields, it outlines the basics of a new conceptual framework, it
presents new empirical work based on data collected in five
different countries (from the US to Indonesia), and puts forward a
new research agenda.
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