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Books > Language & Literature > Language & linguistics > Literacy
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Script Effects as the Hidden Drive of the Mind, Cognition, and Culture (Hardcover, 1st ed. 2020)
Loot Price: R1,669
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Script Effects as the Hidden Drive of the Mind, Cognition, and Culture (Hardcover, 1st ed. 2020)
Series: Literacy Studies, 21
Expected to ship within 12 - 19 working days
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This open access volume reveals the hidden power of the script we
read in and how it shapes and drives our minds, ways of thinking,
and cultures. Expanding on the Linguistic Relativity Hypothesis
(i.e., the idea that language affects the way we think), this
volume proposes the "Script Relativity Hypothesis" (i.e., the idea
that the script in which we read affects the way we think) by
offering a unique perspective on the effect of script (alphabets,
morphosyllabaries, or multi-scripts) on our attention, perception,
and problem-solving. Once we become literate, fundamental changes
occur in our brain circuitry to accommodate the new demand for
resources. The powerful effects of literacy have been demonstrated
by research on literate versus illiterate individuals, as well as
cross-scriptal transfer, indicating that literate brain networks
function differently, depending on the script being read. This book
identifies the locus of differences between the Chinese, Japanese,
and Koreans, and between the East and the West, as the neural
underpinnings of literacy. To support the "Script Relativity
Hypothesis", it reviews a vast corpus of empirical studies,
including anthropological accounts of human civilization, social
psychology, cognitive psychology, neuropsychology, applied
linguistics, second language studies, and cross-cultural
communication. It also discusses the impact of reading from screens
in the digital age, as well as the impact of bi-script or
multi-script use, which is a growing trend around the globe. As a
result, our minds, ways of thinking, and cultures are now growing
closer together, not farther apart.
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