Advertising (Paperback, New edition)

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Introductions to Media and Communications
Release date:	December 2008
First published:	2009
Authors:	Iain MacRury
Dimensions:	216 x 138 x 21mm (L x W x T)
Format:	Paperback
Pages:	318
Edition:	New edition
ISBN-13:	978-0-415-25126-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Promotions
LSN:	0-415-25126-5
Barcode:	9780415251266

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