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Advertising (Paperback, New edition) Loot Price: R1,156
Discovery Miles 11 560
Advertising (Paperback, New edition): Iain MacRury

Advertising (Paperback, New edition)

Iain MacRury

Series: Routledge Introductions to Media and Communications

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Loot Price R1,156 Discovery Miles 11 560 | Repayment Terms: R108 pm x 12*

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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Introductions to Media and Communications
Release date: December 2008
First published: 2009
Authors: Iain MacRury
Dimensions: 216 x 138 x 21mm (L x W x T)
Format: Paperback
Pages: 318
Edition: New edition
ISBN-13: 978-0-415-25126-6
Categories: Books > Reference & Interdisciplinary > Communication studies > General
LSN: 0-415-25126-5
Barcode: 9780415251266

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