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Prediction and Change of Health Behavior - Applying the Reasoned Action Approach (Paperback)
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Prediction and Change of Health Behavior - Applying the Reasoned Action Approach (Paperback)
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"Prediction and Change of Health Behavior" honors the work of
Martin Fishbein by illustrating the breadth and depth of the
reasoned action approach. Focused on attitudes and their effects on
health-related behavior, the book demonstrates the profound impact
of Fishbein and Ajzen' s theories of reasoned action on attitude
research and on the solution of social problems.
Part I is devoted to theoretical and conceptual issues aspects of
the reasoned action approach. Leading figures in the field address
such issues as measurement compatibility, the interaction of belief
strength and outcome evaluations, the role of emotions, the
prediction of classes of behavior, explicit versus implicit
attitudes, and the moderating effects of perceived control on
behavior. Those unfamiliar with the reasoned action approach are
provided with a general introduction to the theory. Part II applies
the reasoned action approach to the health domain. The chapters in
this part vividly illustrate how the reasoned action approach can
be applied to understanding risky sexual behavior. Dr. Fishbein
reflects on contributions of his own work in the book' s final
chapter.
Intended for researchers, practitioners, and advanced students
interested in understanding and modifying human behavior, this book
is especially valuable to public health practitioners, nurses, and
other health professionals, as well as to social and clinical
psychologists and health communicators.
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